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Search Engine Optimization

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Integrated Health Care Consultants offers a unique approach to Search Engine Optimization (SEO) stems from our extensive experience in the health care industry.

Collectively for over 30 years we have worked with medical professionals to expand and increase their market share. Whatever your needs may be we know our target market and how to get generate results.
SEO is the latest tool for the savvy online marketer. Comprised of a complex system of algorithms developed by Google, Yahoo, Bing and others, SEO is essentially comprised of the following:

  • Meta Titles, Tags, Descriptions
  • Keywords
  • SEO Friendly Content
  • SEO Friendly URLs
  • Internal Linking Campaign
  • External Linking Campaign

Initial Review:

Our SEO initially begins with a comprehensive review and evaluation of your website or if you are just developing a site, what requirements you will need to incorporate into your new design and development. Recommended keywords (based on actual search volume and competitor keywords) for your target audience including content, meta tags, title tags, alt (image) tags, meta descriptions, meta keywords, home page keyword density, site map and other potential elements are then developed. Finally, we coordinate the implementation of the selected SEO components with your web developer as well as work with a copywriter to create compelling content that contains both keyword dense and consumer friendly information.

Directory Submissions:

Once the main SEO components are in place and the site we submit your url to the top, free and relevant platforms that may include targeted search engines, directories, local and regional search marketing such as Google, Dmoz, Yahoo site explorer, HotBot, Webcrawler, and MSN/Bing.

Ongoing SEO Monitoring includes:

  • Content Repurposing and Dissemination - Leverage existing content based on business objectives and target audience to include articles, white papers, online press releases, and online polls/surveys. Distribute repositioned content via free Web 2.0 platforms that may include targeted websites, blogs, bulletin boards, forums, social media sites, top article directories, content share sites, and online PR platforms. Content distribution will help with SEO/back-linking, market awareness/viral buzz, branding, increased organic Web traffic, and lead generation.
  • Monthly analytics, management, recommendations and reporting to chart progress and determine results. Make adjustments to SEO components (i.e., tags, keyword density, content updates, linking, etc.) as required.
Learn more about Integrated Health Care Consultants

1-888-221-3735